TERRAMORA

Pure Andalusian flavour

TERRAMORA is a winery from Andalusia that smells like a vineyard at an olive grove. Its rare origin makes it difficult to highlight them between competitors because it is harder to get wine from that kind of weather. The aim of this project is to create the right branding for the company as well as the visuals for the packaging so they can achieve a wider scope.

The logo, the strength

I decided to go for an innovative branding strategy so that TERRAMORA could be at the top of their region. Simplicity and geometry were the key to achieve a logo that could represent them in every way possible, but with a fresh and a closer relationship with the audience.

The colour: an opportunity for corporate positioning

I've analysed and compared the national and international competitors and noticed that golden and red palettes are the most used colours, besides black. It is no surprise, we're talking about an area of expertise which is known for its refined, classic and elegant personality.

I wanted TERRAMORA to be reminiscent of that essence without following the mainstream influence. That's why I decided to use red as the main colour and highlight the company with the logo itself.