M. DE LOS REYES

Train your lifestyle

M. De los Reyes came upon a common contradiction: fitness and lifestyle. She wanted to introduce wellness in all people's lives and spread her knowledge in personal growth and development. María is a Superior Phisical Reconditioning Trainer and helps people to change their lives through fitness. She has a custom consultancy plan where teaches them how to become more independent and gets their clients to recover their self-esteem and motivation through sports.

Date: May, 2021.
Instagram: www.instagram.com/mariadlrp/

The graphics

The concept is the line. 

Training and improving is taking risks, falling down and getting up. You need to be strong-minded to get to the top of the mountain and you can't do it in a straight line.

The colour as a distinguishing element

After analysing Maria's competitors I've chosen a colour combination that is linked to the way she approaches to her clients. She's always kind and understands how beneficial it is for them to feel motivated in life.

I've chosen a dark base colour and two shades of limeish ones to give the brand more volume and strength.

The logo

I've also developed a visual style that could serve as vehicle for the concept of personal growth and designed a logo that showcases the mix between fitness and wellness. Youth, expertise and joy were also great values to have in mind for María's vision.

The typography as a bond

I've used Rubik as the main typeface. It is totally free of use and comes in several weights, which is ideal for all kinds of applications and graphic styles. It's made of straight lines and curved ends, which is a great choice to communicate the values shown before.