KIQUE LÓPEZ

Kique Lopez

Enrique Romero is a guitarist from Seville fond of everything about music. He released his own project in 2021 called Kique López, where he reflects on every-day-aspects of life and points out his own thoughts about society.

The aim of this project was to develop a brand so it can serve as a communication vehicle between his message and the melodies of the record.

Date: June, 2021.
Instagram: www.instagram.com/kiquelopezmusic/
Photography: Albert Pamies

The colour

For this visual identity to become versatile and effective in terms of the message, I used a couple of different colours. These two will help to serve as a supplement for the graphic proposal and will also support a minimal style.

The logo

I've used the definition of a fader to develop the idea. The result is a logo built from the Gotham typography, designed by Tobias Frere-Jones in 2000. It has no serif and is very related to the architectural style of New York City during the XX Century. The logo is custom made and responds to the communication and visual needs that Enrique had.