HYBRIDE

Unique flavour for active people

HYBRIDE is a company that manufactures drinks for athletes. Their products are based of Stevia and they are fearless about experimenting. They also sell an exclusive line of products that can help your nervous system to perform if you ever need extra energy.

The company is formed by a young team. They don't mind to show their youth and believe that showing how they really are will help them to open more opportunities for their business. They consider themselves as very dynamic people and want to raise their corporate image up to the level of their products.

The logo

Dynamism and youth: two factors to be very proud of. First I've studied their main rivals so I could see any kind of trend and I've eventually found out a path where we could reflect the HYBRIDE values and philosophy.

The logo is made thanks to the Montserrat typography: its inclination and curved intersections showcase movement and change. Using the lowercase option was crucial to shine between the rest of the competitors.

The typography and main colours

Now that the logo is based on the Montserrat typeface it would be the one used everywhere, specially because it comes in a variety of different weights.

Three things we needed to have in mind in order to select the colour palette: the competitors, the values and the philosophy. HYBRIDE is open to expand their scope to physical stores in a future, so I've chosen some colours that could be used in billboards, brochures and merch if needed.

The packaging

The balance between sport a discipline wouldn't be possible without appealing and healthy food. One of our main goals was to gain visibility from the competitors and that requires a change and an update.

That's why we've designed the visuals for a fresh packaging with non-common colours and a style inspired in the pop-art movement.